After showing my old business card to a business adviser, I finally decided that it was time to create a new one. In the past, I had emphasized bargain rates but suggested that I aim higher in the market and find a way to get my work to speak for me at the same time. So selected a picture from a family portrait shoot that I did a few months ago and then broadened my business model. I think the results are pretty good.
At least I'm getting a lot of "Oooh!" and "Ahhhh! when I show people my card.